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A solid-wood furniture brand that stopped hiding in B2B

Client
Molid Furniture
Year
2024
Industry
Furniture
A solid-wood furniture brand that stopped hiding in B2B

1The task

For 12 years the factory made furniture for other brands, then decided to go retail under its own name. All it had was the name and a love of wood.

2The solution

We built the brand platform, drew a logo with the character of tree rings, and packed it all into a 48-page brand book: palette and typography through showroom wayfinding and social media templates.

3The result

Retail sales grew 64% year over year. Producing any asset, from a business card to a banner, now takes half the time: designers simply follow the rules.

+64%

retail sales in a year

48

brand book pages

×2

faster asset production

Project materials

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